Home » Paytville: Paytville: The Ups and Downs of a TV Viewer Life in Latin America by Grupo Troiano
Paytville: Paytville: The Ups and Downs of a TV Viewer Life in Latin America Grupo Troiano

Paytville: Paytville: The Ups and Downs of a TV Viewer Life in Latin America

Grupo Troiano

Published June 8th 2014
ISBN : 9781500133504
Paperback
70 pages
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 About the Book 

Social class is an important factor in how people consume television. After strong economic growth in Latin America over the last period, a new class of consumers has emerged, joining the media market for the first time and eliciting bewildermentMoreSocial class is an important factor in how people consume television. After strong economic growth in Latin America over the last period, a new class of consumers has emerged, joining the media market for the first time and eliciting bewilderment from most researchers in the business and academic worlds alike. Grupo Troiano is a Brazilian-based brand consulting firm which has dedicated years of experience helping various enterprises better understand the Latin American settings. This book is the result of extensive in-person anthropological interviews with hundreds of familias in various South American countries. The conclusions summarized in this easy-to-read illustrated summary paints a new perspective in how the rich and the poor live and consume media in these emergent markets.